A Brighter Smile. A Bolder You.

At HW™, we believe confidence begins with a smile. From our first breakthrough in whitening to today’s professional-grade solutions, everything we create has one purpose: to help people look and feel their best.

Our Story

What began as a single idea — that everyone deserves access to safe, effective whitening — has grown into a trusted name across homes and clinics worldwide.

We listened to the frustrations: messy strips, harsh chemicals, complicated devices. We set out to do better. With innovation at our core, we designed products that are easy, safe, and deliver results people actually see.

Today, our name is recognised not only for whitening that works but for the trust and care that goes into every formula and device we make.

  • Innovation

    We’re always moving forward, improving formulas and technology to keep results ahead of the curve.

  • Trust

    We don’t cut corners. Every product is tested, refined, and held to the highest standards.

  • Accessibility

    Because everyone deserves a smile they’re proud to share.

  • Care

    Your smile matters. That’s why our solutions are gentle, sensitivity-conscious, and dentist-inspired.

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Before

After

Empowering Smiles

At Hollywood Whitening™, we believe everyone deserves the confidence of a brighter smile — and we’re here to make it possible with safe, effective, and trusted solutions.

Easy to Fit into Any Schedule

Zero-peroxide, enamel-friendly formula

Trusted by Thousands Worldwide

The results are wonderful ! Can’t recommend enough !

Sally C