A Brighter Smile. A Bolder You.
At HW™, we believe confidence begins with a smile. From our first breakthrough in whitening to today’s professional-grade solutions, everything we create has one purpose: to help people look and feel their best.
Our Story
What began as a single idea — that everyone deserves access to safe, effective whitening — has grown into a trusted name across homes and clinics worldwide.
We listened to the frustrations: messy strips, harsh chemicals, complicated devices. We set out to do better. With innovation at our core, we designed products that are easy, safe, and deliver results people actually see.
Today, our name is recognised not only for whitening that works but for the trust and care that goes into every formula and device we make.
Our Mission & Values
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Innovation
We’re always moving forward, improving formulas and technology to keep results ahead of the curve.
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Trust
We don’t cut corners. Every product is tested, refined, and held to the highest standards.
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Accessibility
Because everyone deserves a smile they’re proud to share.
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Care
Your smile matters. That’s why our solutions are gentle, sensitivity-conscious, and dentist-inspired.
Before
After
Empowering Smiles
At Hollywood Whitening™, we believe everyone deserves the confidence of a brighter smile — and we’re here to make it possible with safe, effective, and trusted solutions.
Easy to Fit into Any Schedule
Zero-peroxide, enamel-friendly formula
Trusted by Thousands Worldwide
